Mastering A/B Testing with Heyflow - from strategy to execution

Getting visitors is one thing but getting them to convert is another. The key? A/B testing and data-driven optimization.

Join our free live webinar to learn how to spot drop-off points, test what really works, and refine your landing pages and forms for higher conversions.

March 27, 2025

10 AM - 11 AM (ET)

3 PM - 4 PM (BST)

2000+ brands grow with Heyflow

In this webinar you'll get:

The power of A/B testing

Learn how A/B testing helps you optimize landing pages and forms, driving higher conversions by testing what truly works for your audience.

Understanding key metrics

Track vital metrics like conversion rates, drop-off rates, bounce rates, and statistical significance to effectively measure and interpret your A/B test results.

Defining your success metrics

Establish clear objectives and measurable success metrics before launching an A/B test to ensure accurate, actionable insights.

Proper traffic allocation

Understand how to allocate traffic effectively between variants to test ideas safely and optimize without risk.

Avoiding common A/B testing mistakes

Be aware of common pitfalls as these can all lead to inaccurate or misleading results.

Interpreting and applying results

Use the insights gained from each test to optimize and continuously improve your landing pages and forms.

Learn from our experts

Sarah Lang-Rybicka

Product Marketing Manager

Sarah lives and breathes conversion optimization. With a passion for data-driven decision-making, she's on a mission to make A/B testing accessible and approachable, helping marketers and teams take the guesswork out of optimization, experiment with confidence, and turn insights into real growth.

Conor Lynch

Product Manager

Conor leads the development of Heyflow’s Analytics and A/B testing features, focusing on making data-driven optimization accessible to everyone. He’s passionate about using technology to simplify people’s lives and builds tools that help teams effortlessly improve their landing pages and forms, driving smarter decisions and faster results

Hosted live incl. Q&A

Tailored to Heyflow users

Free & non-binding

Register to receive an email with the link to the event, and get access to the recording with Q&A. Please check your spam folder as your confirmation email may be hiding.

Checking availability...

You're lucky! We have a few spots left.

The webinar is on March 27, 10 AM (ET) / 3 PM (BST).

Would you like to book a seat?

🤩

Yes, absolutely!

😵

No, I'm not available at that time...

@available-yes-no

Just a few details, then we're done.

First name

Please complete your details

Last name

Please complete your details

UTM Source

Please specify an answer

UTM Medium

Please specify an answer

UTM Campaign

Please specify an answer

UTM Content

Please specify an answer

UTM Term

Please specify an answer

Thanks, @firstname. Last step 🥳

Business email

Please specify an answer

By registering, you confirm that you have read and agree to the Heyflow terms and conditions and to the processing of your personal data by Heyflow, as well as receiving marketing communications which you can unsubscribe from at any time.

Thanks for signing up to our webinar, @firstname!

Want to make sure your questions will get answered during the live Q&A? Submit your questions now!

We're excited to show you how to build a high-converting landing page with Heyflow.

You'll receive a confirmation email with all the details shortly. A recording will be shared after the webinar.

Mastering A/B Testing with Heyflow - from strategy to execution

2000+ brands grow with Heyflow

In this webinar you'll get:

Learn from our experts

Sarah Lang-Rybicka

Product Marketing Manager

Conor Lynch

Product Manager

Checking availability...

You're lucky! We have a few spots left.

The webinar is on March 27, 10 AM (ET) / 3 PM (BST).

Would you like to book a seat?

@available-yes-no

Just a few details, then we're done.

Thanks, @firstname. Last step 🥳

Thanks for signing up to our webinar, @firstname!

Want to make sure your questions will get answered during the live Q&A? Submit your questions now!

Want to make sure that your questions will get answered in the live Q&A?

Error

Sorry, your response could not be sent. Please check your internet connection.